Free Association

Dumb Starbucks? 

Los Feliz was buzzing Sunday afternoon as crowds of people lined up for hours to grab a cup of coffee from, uh, “Dumb Starbucks.”
The mock store, which quietly opened Friday, is nearly identical to a typical Starbucks location, with tumblers for sale and trendy CDs, including “Dumb Jazz Standards,” displayed on the counter.

Dumb Starbucks?

Los Feliz was buzzing Sunday afternoon as crowds of people lined up for hours to grab a cup of coffee from, uh, “Dumb Starbucks.”

The mock store, which quietly opened Friday, is nearly identical to a typical Starbucks location, with tumblers for sale and trendy CDs, including “Dumb Jazz Standards,” displayed on the counter.

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Many have always held true to the idea that design involves many imperceptible qualities and ideas that are unique to each designer, but Dutch designer Merel Bekking has a different theory. She’s come up with an experiment to find the “perfect” design by scanning people’s brains to determine the aesthetic qualities they respond most favourably to.